Thank goodness for the hedonic treadmill
Society has never been so rich. Most of us can buy things and experience things kings of yesteryear could only dream of. So why aren’t we happier?
A hairy place to do market research
Some years ago, a martial arts school asked me to get new local kids into their programs.
Problem is, I didn’t know much about…
How do you sell to a 10-year-old?
A large financial publisher once did an analysis of their most successful promotions.
They wanted to know what made them successful so they could…
Does your “birth order” predict your fate?
I read a study on the idea that your “birth order” – as compared to your siblings – helps determine your personality. Maybe not all but a good deal of it. In fact, it could even predict your…
Are you making it too complicated?
I worked on an options promo recently.
An option is a something that can be traded on the stock market like any stock. But whereas a stock represents ownership of a company, an option represent…
The best pitch is…
… the one that sort of sneaks up on you.
… You may know it’s coming.
… You may say…
Do we make decisions based on reality or our beliefs?
Most people like to think they make their decisions based on objective reality.
But we know that’s not true.
Do we make decisions based on reality or our beliefs? Read More »
The Right Way to Do Focus Groups
Many marketers love focus groups. They think getting feedback is valuable.
To some degree, sure. But there’s a lot about the way they’re often done that doesn’t work…
Zigging and Zagging
I was recently reminded that success rarely happens in a straight line.
It zigs and zags.
This is especially true in the marketing field.
You try a new market or message or media and see…
What’s his lens?
We like to believe we see the world as it really is.
But of course that’s not true.
Consider the following…