We are a direct-response marketing agency that specializes in the financial publishing space.
Our approach to sales and marketing is simple – the better you understand the human being who is your customer, the better you can craft your message to connect with them. The closer your message matches your market, the more cost-effective your marketing will be.
Combined with more than 22 years of experience, this formula gives you the best chance of getting a real-world promotion that works.
Our services include:
Market Research
Most businesspeople (and many marketers) miss the importance of clearly understanding exactly who they’re selling to.
It’s not just a question of knowing where they are or their age or whether they’re married. It’s about understanding who they are as living, breathing people with hopes, dreams and worries just like everyone else.
This service creates a profile of your ideal customer – the one most likely to respond to your offer and be worth the most profit to you over the long term.
Specifically, we create a map of your customers by geography (location), demography (census data) and psychography (worldview, perspectives, biases and psychology).
All research is based on real world data – first from your existing customer list and then verified with third-party online and offline data.
You’ll leave with a profile (avatar) that will make your job of locating and crafting the perfect message much easier.
Message Development
If you know you have a good market but aren’t quite connecting with them in a way that generates enough business, it’s probably a messaging problem.
This service begins with a detailed review of your existing customer profile (avatar) and how it relates to the message you’re putting into the marketplace.
We then verify how this message is being received. If it can be improved, we do so. If it needs to be redone, we let you know.
The last step is to write blocks of messaging material that will help sell:
- You as the face of the company or product
- Your product as the best choice to a major problem your ideal customer is dealing with.
- Your company as the best choice to solve that problem.
- Your core offer in a way that makes it hard for them to say no to trying you out.
These compelling copy elements will be ready for us on any of your media, including:
- Your website
- Your online and offline sales pieces
- Your social media channels
- Anywhere else you look for new customers
Copywriting
We offer a select number of copywriting services, specifically:
- Long-form direct-response sales pages (online or direct mail)
- Squeeze / Opt-in / Lead Generation pages (online)
- Email sales sequences (Lead Gen, Pre- and Post- 1st Sale, Lead Reactivation, Customer Reactivation, Customer File Sales Promotions)
All copywriting engagements begin with a comprehensive marketing strategy review to ensure:
- You will be able to get the results promised in the materials.
- To lay the groundwork for a successful working relationship.
- To ensure we’re comfortable offering a copy performance guarantee*.
The fee for the comprehensive review is a flat $3,500, which is credited to any future copywriting engagement.
*Please get in touch to learn more.
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