18 August 2022

Do we make decisions based on reality or our beliefs?

Most people like to think they make their decisions based on objective reality.

But we know that’s not true.

They make decisions based on their beliefs of reality.

We all do.

So to sell more, don’t focus on objective reality.

Focus on your customers’ beliefs about it.

About the Author

Brandon Roe is a direct-response marketing strategist, copywriter and best-selling author who has worked with clients in 8 countries and 3 languages over the last 20+ years.

He helps firms in the financial publishing and natural health industries use proven marketing to grow their sales faster.