Selling like Santa was just here…
It’s Christmas morning. I wake up really early, jump out of bed and run to the tree.
Santa had come!
My family wasn’t rich so Christmas was the time to ask for the biggest present I could think of…
Her Deepest, Darkest Desire
There’s a story the late Gary Halbert used to tell. Goes something like this:
A beautiful women shows up at a Manhattan cocktail party in the mid 1980s. All the eligible bachelors notice. They all want to…
The Tale of Two “Trustworthy” Contractors
Imagine you’re building a new house. You know what you want but you need a contractor to help you make it real.
Let’s say you don’t know much about the process. So you ask…
Meet the client where they are…
Someone asked me yesterday, “How do I get attention for my product?”
It’s a tough thing to do in a Facebook-obsessed, Instagram-blinding, Tik Tok crazy world.
Here’s what I said…
Consumer psychology in 27 words…
From a practical point-of-view, everything you need to know about consumer psychology sits on a card not two feet from my keyboard…
Write Better Leads with this (Mostly Unknown) Formula
Every new copywriter learns very quickly that the most important part of any ad – both online and offline – is the headline.
But fewer seem to realize that it’s not just the headline but the first few sentences – the lead – that really determines…
Write Better Leads with this (Mostly Unknown) Formula Read More »
Do you make any of these common ad-copy mistakes?
We talk about it a lot, and it’s something everyone “knows” by now. And yet that knowledge isn’t translating into many of the letters I’m asked to review.
To explain why it’s so important, consider this…
Do you make any of these common ad-copy mistakes? Read More »